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Digital Marketing
How to Create a Swipe File for Your Social Media Ideas
What do you do when faced with an empty page? Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends…
9 Learnings from the Buffer Team
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be…
5 Social Media Predictions for 2024 (ft. Experts)
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither…
How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers…
I Tried LinkedIn Premium as a Creator — Here’s My Review
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. While actively hunting for…
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over…
How I Grew My Business to Multiple Six Figures by Embracing AI (And How I’ll Use it in 2024)
Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct…
I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content…
What Is Zero-Click Content and Why Should You Create It?
Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s…
How a Portfolio of Graphic Design Projects Can Help
Graphic Design Projects Can Help Graphic designers use a variety of skills and tools to create aesthetically pleasing visuals that convey information about a company, product or service. They may…
How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business
My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my…
How to Use LinkedIn for Business in 2024
What would it be like if your prospective buyers could meet your brand? What would your business talk about, which jokes would your brand share, and what questions would your…
9 New Threads Features (+ How to Use Them)
After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. The Instagram- (read: Meta-) owned platform rocketed to 100 million sign-ups within…
Our Best Performing Social Media Content of 2023, And Why We Think It Worked
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now…
17 Pop Culture Moments That Trended on Social Media in 2023
As the year winds down, it’s time to stroll down memory lane and revisit the pop culture moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy…
Unpacking Every Feature We Built in 2023
Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines…
How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month
As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing…
How I’m Shifting My 2024 Marketing Approach
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of…
11 LinkedIn Carousel Ideas (And Examples)
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram…
7 Creators On The Systems That Support Their Content Creation
Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential…
I Got Meta Verified on Instagram — Here’s My Honest Review
I’ve attempted to get verified on Instagram about three times over the past few years and — as awkward as it is to admit — been rejected every single time.…
5 Tips To Improve Consistency As A Content Creator
Think about five content creators you admire. Regardless of who they are, there’s a common thread: consistency. Now, consistency might sound simple, but let’s be real—it’s tough. I know firsthand…
How I Went Viral on X (Formerly Twitter): An In-Depth Analysis
Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter).…
How We Built the Buffer Guest Posting Program
Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was…
The Ultimate Guide to Repurposing Content (With Examples)
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as…
The Black Friday Deal That Helped My Business Grow Sales
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about…
Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media…
9 Genius Ideas to Steal for Your Black Friday Marketing Campaigns
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it…
5 Tips for Turning Your Social Media Following Into a Paid Membership Community
When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It…
How to Find Trending Audio on Instagram (+ 13 of the Best From 2023)
Choosing the perfect audio to accompany your latest Instagram Reel is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you…
I Tried X Premium for 3 Months — Here’s What Happened
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier,…
4 Alternatives to Typical Black Friday Campaigns in 2023
We’ve all been part of the rush to figure out gifts for family and friends as the holiday season approaches. Many companies even recommend starting holiday shopping (plus social media…
I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro…
Ideas for Your Social Media
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small…
How I Grew LinkedIn Audience to 42k+ Followers
It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account…
How This Founder Built a $5 Million Product Business With No Experience in Product Development
💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close…
We Checked On Our 2023 Social Media Predictions And How They Performed
Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and…
I Published AI Content on LinkedIn for 7 Days – No One Noticed
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard…