Graphic Design Projects Can Help
Graphic designers use a variety of skills and tools to create aesthetically pleasing visuals that convey information about a company, product or service. They may use photography, illustration, typefaces, color theory, and computer software to design a wide range of digital and print media including brochures, books, logos, posters, packaging, and more.
Graphic design firms work with clients to understand their communication needs and goals. They then plan and implement strategies to help their clients achieve these goals through effective methods of visual communication.
A successful Graphic Design Firm is able to showcase their artistic and technical prowess through a portfolio of past projects. They can also demonstrate their experience by discussing the challenges they faced, the process they used to develop a solution, and the results of that work. A well-designed portfolio can help a company attract the attention of potential customers and make them feel confident in their ability to meet their specific needs.
How a Portfolio of Graphic Design Projects Can Help
Many new businesses rely on marketing to generate leads and find customers. This can include handing out business cards at local events, using social media to promote services, or cold-calling prospective clients with a compelling pitch. If a company has already established a strong reputation, it can use its existing professional connections to spread the word about their services. Happy clients are often more than happy to pass along their contact information to friends and colleagues.
Some notable graphic design firms include GBH, whose multi-disciplinary team has worked with clients such as Eurostar, Britain’s FA Premier League, and BP, and Wolff Olins, which has been designing brand identities since the 1960s, including the 2012 London Olympics branding. Similarly, the multi-disciplinary design studio Made by Alphabet has gained notoriety for their bold and playful designs.
Some smaller companies offer unique services to set themselves apart from the competition. For example, Penji uses a global network of design talent to provide both unlimited packages and single designs. They can even match clients with a designer who best suits their style preferences. Other companies are reimagining how the industry works by using technology to make the whole process more efficient.
Specialized graphic designers are usually highly skilled in a specific area, such as logo design or UX/UI design. They may even have certification in popular design software programs, such as Adobe. They can also take on complex two- and three-dimensional design challenges.
ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.