Why Our Updated PPC Is Perfect For Your Business

When you think about reaching your target audience efficiently, does your mind go to PPC? Well, it should. Pay-per-click (PPC) advertising is a great way for businesses to reach customers who are already interested in what they have to offer. You only have to pay when someone clicks on your ad, making it a budget-friendly way of driving traffic to your site. When used effectively, PPC can really help turn those leads into loyal customers, so it’s definitely worth considering for your marketing plan. But let’s see what our own PPC button can bring to your business.

What Does Our PPC Button Do?

The PPC button is there to make it simple for potential clients to reach out to your company if your eLearning solution is featured in our directory. When a visitor comes to our website and sees the PPC button, it’s an invitation for them to take the next step if they’re interested in learning more about the software you’re offering. The button is prominently placed and clearly labeled, making it easy to spot. Once they click on it, they’re taken to your website, where they can find out more about your solution.

You can also opt to send them to your contact form versus a targeted landing page.┬áThis way, you can respond fast and kickstart the conversation with someone who’s already keen on your product. The best part is that our PPC is all new and updated with exciting and innovative features, making it a powerful tool for generating quality leads. Below, we dive into the update and what it can offer your business.

The New And Updated PPC Features

Advanced Reporting

One of the standout features of this update is our new advanced reporting capability. It offers detailed, country-specific stats, allowing vendors to see exactly how their campaigns perform in different regions, gaining insights into clicks, costs, cost-per-click (CPC), and average bid positions for each country. In the Daily View tab, you’ll find a comprehensive graph that displays your daily clicks, conversions, and costs. If you’re running multiple PPC campaigns, you can view the daily stats for each companion individually. The Campaigns Performance tab helps you see the daily information on clicks, conversions, CPC, and other metrics that you can filter by date, directory, country, and listing. This feature works like a charm for vendors who are running multiple campaigns. Lastly, the Country Performance tab provides a detailed analysis of all the clicks your campaign has generated, broken down by country. Just like the other tabs, you can filter this data by date, directory, listing, and country. This means you can see how each region contributes to your overall campaign performance, helping you identify which markets are most responsive and where you might need to alter your strategy.

New Dashboard UI

We have revamped the dashboard UI. One of the first things to notice is that we now display the listing’s logo. This might seem like a small tweak, but having the logo visible right away helps in quickly identifying which listing you’re working with. Plus, it adds a touch of personalization, making navigating through your listings more intuitive. We’ve also streamlined the editing process significantly. We only display the position details when you click Edit under Actions, showing you only the information you need when you need it. Speaking of editing, we’ve made it easier than ever to fine-tune your listings. Whether you’re updating information, changing keywords, or adjusting your bids, the process is now more straightforward. The most notable change, though, is our new minimalistic UI design. Without the clutter, there’s a focus on what matters most: functionality and ease of use. The clean, modern interface is not only aesthetically pleasing but also helps you find what you need faster and easier.

URL Per Country

Last but not least, we have also added specific URLs per target country. Why is this a big deal? It’s a game-changer for anyone running an international PPC campaign. Previously, you might have been directing all your traffic to a single landing page, regardless of where your clicks were coming from. While that can work, it’s not ideal. Different countries have different preferences, languages, and expectations, so a generic approach may fall short. With our new feature, you can now set specific URLs for each country you’re targeting. This means that if someone in Germany clicks on your PPC button, they’ll be taken to a landing page that’s tailored to them. However, apart from localization, this also means that you can choose the countries you want to target and restrict the ones you definitely don’t want to.

Benefits Of Using The PPC Button

Visualizing Stats

With our new and updated PPC button, you can get a visual representation of your ad performance through detailed diagrams. The first diagram breaks down your daily click conversion and cost. It’s an easy way to see how many clicks you’re getting each day and how much they’re costing you. This helps you track how efficiently you’re spending your budget. The second diagram shows you the clicks per listing, helping you identify which listings are getting the most interest and driving the most traffic. With this info, you can easily optimize your ads and make your PPC campaign more effective in the long run.

Detailed Campaign Performance

You now have a comprehensive dashboard at your fingertips. It shows you important metrics like clicks, conversions, CPC, average big position, total cost, conversion rate, and cost-per-lead (CPL). It’s not just data; it’s a powerful tool to help you understand how your campaigns are performing and if your overall spending is worth it in the end. For instance, you can easily see how many clicks your button is getting and how many of those turn into conversions, helping you calculate ROI. This transparency and access to insights will allow you to make more informed decisions, refine your ads and buttons, and bring more targeted traffic to your site.

Performance By Country

Our new features let you dive into detailed stats for each country you’re targeting. You can see things like clicks, cost, average CPC, and bid position. It helps you see where your campaign is doing well and where it could use some improvement. These features go beyond just numbers; they help you really understand your audience. For example, if you’re getting lots of clicks in one country but not seeing conversions, you can use the data to figure out why and how to fix it. Ultimately, these country-specific insights help you fine-tune your PPC campaign for maximum results worldwide.

Immediate Visibility

Imagine someone who is looking for the perfect eLearning solution visiting our website and seeing our PPC button on your listing right in front of them. With just a click, all the important information about your organization pops up right in front of them. They can either contact you or simply browse your website to see what you offer. So, no more waiting around for your website to climb up the search engine rankings. With the button, you are front and center, catching the eye of potential clients in real time. That means instant exposure for your software exactly when it matters the most.

Targeted Audience

When someone clicks on our button in your listing and either fills out a contact form or goes straight to your website, it’s because they have already shown interest in what you’re offering. They might be searching for keywords like “best LMS for corporate training” or “top online learning platforms.” This targeted approach means that the leads generated are of higher quality, increasing your chances of turning those clicks into actual sales.

Conclusion

Our PPC button not only gets you more clicks but also makes sure those clicks are from users who are really interested in learning more about your software. It fits seamlessly into your marketing plan, providing a user-friendly experience that leads prospects straight to the contact form, where they can easily reach out. This means less uncertainty for you and more meaningful interactions with potential clients. It’s not just about driving more traffic to your website; it’s about bringing the right kind of traffic. So, why wait? See how you can learn more about our PPC campaigns and begin your journey to generating quality leads.

Would you like to see our new PPC platform in action? Schedule a demo with our PPC Marketing Specialist.

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